Roger Federer partners with ON Cloud

Roger Federer x ON: When Swiss Precision Met Performance Innovation

When Roger Federer walks into a room, he doesn’t just bring grace—he brings gravity. The kind that turns heads, starts conversations, and, once in a while, shifts industries. So when the Swiss tennis legend joined hands with ON, a performance running brand born in the Swiss Alps, it wasn’t just a celebrity endorsement. It was the beginning of a movement.

To understand why this collaboration matters, you have to understand what ON is.

Founded in 2010 by Olivier Bernhard, a former professional athlete and Ironman champion, along with his friends David Allemann and Caspar Coppetti, ON was built with a simple but radical idea: running should feel like gliding on clouds. And so, they engineered a new kind of shoe—one that combined cushioning and propulsion, creating a unique “CloudTec®” sensation. Runners across Europe started whispering about it. Then they shouted. Then they ran further, faster, and more comfortably than ever before.

But ON was never just a sneaker brand. It was a Swiss-engineered rebellion against the bulky, uninspired designs that had flooded the athletic world. It wanted to make gear that not only performed with excellence but looked like it belonged in a design museum.

Enter Roger Federer.

In 2019, Federer didn’t just sign a contract. He invested in ON. He became a co-entrepreneur. A hands-on partner. A creative force. This wasn’t a deal inked in a boardroom. This was Federer sitting with designers, engineers, and dreamers, pouring over prototypes and testing out materials. The goal? Build something elegant, functional, and infused with his DNA.

The result? The Roger.

Not just a shoe—but a philosophy. A tennis-inspired sneaker that fused Federer’s timeless style with ON’s cutting-edge tech. Sleek. Minimal. Lightweight. It wasn’t meant for the court—but for the street. A sneaker that moved like a performance shoe, but dressed like a classic.

And the response? Electric. Not because Federer slapped his name on it, but because you could feel the thought behind every stitch, every curve. This was craftsmanship. This was storytelling you could wear.

But ON’s journey with Federer didn’t stop at shoes. It expanded into apparel. Into global markets. Into a shared vision of what performance wear should feel like—not just to the body, but to the spirit.

ON has since grown into a global powerhouse, going public in 2021 and walking into the wardrobes of runners, city explorers, and creators alike. And Federer? He’s not just the face. He’s the heart. A guiding hand in design, in culture, in the quiet push toward excellence.

This partnership works not because of celebrity, but because of synergy. Both are Swiss-born, precision-minded, and quietly revolutionary. ON brought the innovation. Federer brought the soul.

In a world crowded with endorsements and shallow branding, the ON x Federer story stands apart. It’s not hype. It’s heritage in the making.